Dove and Crumbl Team Up for a Delicious New Collection
The Dove x Crumbl collaboration brings body cleansing and care products inspired by the irresistible flavors of Crumbl’s cookies.
Dove, a brand owned by Unilever, has teamed up with Crumbl to create a new collection of body care products that are irresistible.
Dove will change its packaging color for the first time ever. The Dove x Crumbl products will feature pink packaging throughout the entire collection, inspired by Crumbl’s signature pink box.
Gaurav Raisinghani Said.
“Dove and Crumbl both have dedicated fans who love the feel-good experiences our brands provide. Combining Dove’s focus on great care with Crumbl’s irresistible scents seemed like a perfect match. By listening to our communities, we chose the Crumbl flavors that would be most popular for this collaboration. The result is a collection that reimagines what’s possible in your body care routine, so you can enjoy the scent of cookies all day, every day.”
The new collection includes Body Wash, Body Scrub, Deodorant, and Liquid Hand Wash, all inspired by Crumbl cookies, with three delicious scents:
- Confetti Cake: A sweet sugar cookie with pink buttercream frosting.
- Lemon Glaze: A lemon sugar cookie with a rich, buttery glaze.
- Strawberry Crumb Cake: A strawberry cookie topped with vanilla glaze and buttery crumbs.
To celebrate the launch, Dove and Crumbl are teaming up with popular TikTok influencers, The Turn Up Twins. The duo will remix their viral Crumbl jingle, changing “lookie lookie” to “knock knock.” Fans can enjoy this fun twist while exploring the new collection, blending Dove’s skincare with the delightful scents of Crumbl’s cookies.
The Turn Up Twins said
“We’re so excited to bring our love for two of our favorite brands, Dove and Crumbl, into this launch. Sharing our jingles on social media started as a fun way for us to connect with people and add a little sweetness to life. This collaboration is all about that, and we’re thrilled to be a part of it.”