Crumbl vs Crave Cookies A Detailed Comparison

In the competitive world of gourmet cookies, two brands have risen to prominence: Crumbl Cookies and Crave Cookies. Both offer unique takes on this classic treat, but how do they truly compare? Let’s delve into the specifics.

1. Brand Overview

Crumbl Cookies
Founded in 2017, Crumbl has rapidly expanded, boasting over 1,000 locations across the U.S. Their strategy revolves around a rotating weekly menu, offering new and inventive flavors that keep customers returning for the latest creation. Their strong social media presence, especially on platforms like TikTok, has played a significant role in their growth.

Crave Cookies
Crave, while smaller in scale, emphasizes quality and consistency. They focus on delivering classic cookie flavors with a homemade touch, appealing to those seeking a more traditional cookie experience. Their growth has been steady, with a loyal customer base that appreciates their commitment to quality.

Crave Cookies History

Crave Cookies started in California’s Central Valley with a special family recipe. A brother and sister teamed up to grow the business, which began as an online and delivery only service. Now, Crave has opened several stores in the area. They focus on fast service and great customer care. Their most popular cookie is the Chocolate Chip, which has a crispy outside and a soft, warm center. Every Friday, they release new flavors to keep things exciting.

Crumbl Cookies began in Utah in 2017, started by two cousins, Sawyer Hemsley and Jason McGowan. They wanted to make the best chocolate chip cookie possible, and their idea quickly became popular. Crumbl now has stores across the U.S. and Canada. They release fun, creative new flavors each week, with some cookies shaped like pies or other desserts. New flavors are announced every Sunday.

2. Flavor Variety and Innovation

Crumbl
Known for its ever-changing menu, Crumbl introduces new flavors weekly, ranging from traditional chocolate chip to more adventurous options like Key Lime Pie and Pumpkin Spice. This approach keeps the brand fresh and exciting, encouraging customers to try new offerings regularly.

Crave
Crave offers a more consistent menu, focusing on perfecting classic flavors. While they do introduce new flavors occasionally, their emphasis remains on delivering high-quality versions of beloved cookie varieties.

3. Taste and Texture

Crumbl
Crumbl’s cookies are known for their large size and soft, cake-like texture. Many customers enjoy the unique flavors and the indulgent experience. However, some reviews have noted inconsistencies in texture and sweetness levels across different locations.

Crave
Crave’s cookies are praised for their consistent quality, offering a chewy center with a slightly crispy edge. Their classic chocolate chip cookie, in particular, has received acclaim for its balanced sweetness and texture.

4. Store Experience and Ambience

Crumbl
Crumbl stores are designed with a modern aesthetic, featuring open kitchens where customers can watch the baking process. This transparency adds to the overall experience, making visits more engaging.

Crave
Crave’s store locations vary, with some situated in less prominent areas. While the focus is on the product, some customers have noted that the store ambience doesn’t match the upscale feel of competitors.

5. Pricing and Value

Both Crumbl and Crave price their cookies similarly, averaging around $4 per cookie. Given the size and quality, many customers find the pricing justified. However, some have raised concerns about the calorie content, especially with Crumbl’s larger cookies, which can contain up to 800 calories each.

6. Legal Disputes and Brand Identity

In 2022, Crumbl filed a lawsuit against Crave, alleging similarities in packaging and branding. The dispute was eventually settled, but it highlighted the competitive nature of the gourmet cookie market and the importance of brand differentiation.

Conclusion

Choosing between Crumbl and Crave depends on personal preferences:

• For variety and innovation: Crumbl’s rotating menu offers a new experience each week.
• For classic flavors and consistency: Crave delivers traditional cookies with a homemade feel.

Both brands have their strengths, and cookie enthusiasts might find joy in exploring offerings from both to determine their personal favorite.